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Wine Profiles & Campaigns

A major component of the product is the personal wine profile. Each Club member receives their own profile based on wines they tasted and rated. Based on a customer's profile, our sommeliers can figure out what wines the customer will receive in their upcoming wine shipments. I was responsible for the visual representation of the online and print profiles. I created a series of fun, wine loving animal characters to personalize each customers profile. I also used these characters in email campaigns, banner ads and print pieces.

Concept, Design, Illustration, Emails, Banners, Print